Red Mare design + equestrian aims to provide small businesses with efficient service, creative advice, and ethical transactions. Transparent communication is paramount - we extend only the highest level of service.
- Based in Atlanta, Georgia
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Depending on how old you are, you might still remember the bad old times of SEO. Back in the day, when the motto was “the more keywords, the better”.
You would find pages with the same key phrases squeezed into every possible nook and cranny. Or copy that sounded as repetitive as the jokes in bad sitcoms.
Thankfully, search engines have caught on and punish people for said behavior. Yet, unfortunately, not everyone else has.
If you are one of those who still engage in keyword stuffing, it’s time to cut it out and get with the times. Read up some SEO copywriting tips, learn how to write in a way that is engaging and creates a connection instead of using marketing speak. And exchange your long prose with some multimedia! People only read 28% of your text anyway.
Titles, especially blog titles are an important part of copywriting. They are usually the thing that pulls people in – or pushes them away.
Page titles also create expectations. That’s a good thing if you can fulfill them, however, an equally bad one if you don’t.
Imagine you had read the headline to this post, expecting for the author to tear you into you about your website flaws and all I’d end up doing is mollycoddle you. That would be a shame, wouldn’t it?
The point is, don’t do the old bait-and-switch and stay away from clickbait practices. It will only annoy people and send them the other way.
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