Red Mare design + equestrian aims to provide small businesses with efficient service, creative advice, and ethical transactions. Transparent communication is paramount - we extend only the highest level of service.
- Based in Atlanta, Georgia
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Depending on how old you are, you might still remember the bad old times of SEO. Back in the day, when the motto was “the more keywords, the better”.
You would find pages with the same key phrases squeezed into every possible nook and cranny. Or copy that sounded as repetitive as the jokes in bad sitcoms.
Thankfully, search engines have caught on and punish people for said behavior. Yet, unfortunately, not everyone else has.
If you are one of those who still engage in keyword stuffing, it’s time to cut it out and get with the times. Read up some SEO copywriting tips, learn how to write in a way that is engaging and creates a connection instead of using marketing speak. And exchange your long prose with some multimedia! People only read 28% of your text anyway.
Titles, especially blog titles are an important part of copywriting. They are usually the thing that pulls people in – or pushes them away.
Page titles also create expectations. That’s a good thing if you can fulfill them, however, an equally bad one if you don’t.
Imagine you had read the headline to this post, expecting for the author to tear you into you about your website flaws and all I’d end up doing is mollycoddle you. That would be a shame, wouldn’t it?
The point is, don’t do the old bait-and-switch and stay away from clickbait practices. It will only annoy people and send them the other way.
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AKA Tanya Buck, Holistic Horse Training. Specializing in helping the horse and rider communicate clearly by creating and utilizing individualized solutions that benefit both human and horse. Lessons, training, workshops, clinics, and Reiki se... AKA Tanya Buck, Holistic Horse Training. Specializing in helping the horse and rider communicate clearly by creating and utilizing individualized solutions that benefit both human and horse. Lessons, training, workshops, clinics, and Reiki sessions/courses are available world-wide. The Horses Happily Ever Project exists to give back to the horses and the humans who work toward enabling a happier existence by promoting safety, sanity and common sense. 15% of profits are donated yearly to different organizations who align with these goals. For 2018, the focus will be to end slaughter of horses and to protect the wild equids in America. Read more at www.HorsesHappilyEverAfter.com Tanya Buck is an author and equine advocate in Colorado. Books include 101 WAYS TO DIE WITH A HORSE OR LIVE HAPPILY EVER AFTER, an esential safety guide for horse and rider, and soon to be released, YOU AND YOUR HORSE, HAPPILY EVER AFTER, an essential relationship guide for horse and rider, along with WHITE HORSE, a novel. Books can be purchased at www.TanyaBuck.com or on Amazon in both digital and hard copy.